Veritas et Pulchra | USA
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Desira Pesta Design/Build/Wear (formerly Veritas et Pulchra) started as a silkscreening venture making painterly prints on t-shirts after training at a tiny artisan school in Italy. Since 2004, it has grown to much more. Now, couture garments are created in this tiny studio with perfect tailoring. Design/Build/Wear is something of the same vein as architecture design/build, but applied to fashion. In fashion design, the designer usually only plans the garment, and a seamstress thereafter constructs it somewhere overseas. In Design/Build/Wear, less outsourcing equals the ability to "stay local", "guarantee quality", and make less of an impact on fuel consumption and helps eradicate the need for cheap overseas labor.
All wearable art has been handmade and/or silkscreened with completely original patterns and designs with a strong belief in preserving the beauty and quality of vintage materials, while simultaneously thwarting new production of fabrics and materials. Desira Pesta uses top quality fabrics sourced from the best NYC designer fabric stores in the Garment District, including bamboo, organic cotton, silks, satins, and beautiful cottons. She also uses materials acquired from estate sales and antique shops.
Each piece has been professionally-constructed using industrial machines and perfect sewing, ensuring longlastingness and beautiful craftswomanship. A firm believer in egalitarianism, Desira opts to charge nothing more than a fair price for a handmade, unparalled, quality wearable good. The sale of these garments and goods is conducted almost exclusively over the internet via internet boutiques, as well as brick & mortar boutiques nationwide.
Desira Pesta Design/Build/Wear is a one woman handmade clothing company that works within a larger studio full of very small textile businesses run by independent young designers in Brooklyn New York. Desira Pesta is part of a group of designers who strive to change the way garment and goods manufacturing has operated since the industrial revolution. Textiles and materials used are environmentally and socially unimpactful (often upcycled) and designers are also the builders of their wares. |